Home / WordPress Themes / Divi. Divi is one of the most popular multi-purpose WordPress themes

Divi. Divi is one of the most popular multi-purpose WordPress themes

Divi. Divi is one of the most popular multi-purpose WordPress themes

DiviDivi is one of the most popular multipurpose WordPress themes on the market. It is created by Elegant Themes, one of the leading WordPress theme shops in the world. Divi comes with a built-in drag & drop builder that you can use to create any type of layout.

f you’re looking for a new theme for your site, there are two options you’ve probably already heard of: The hugely popular Divi, from Elegant Themes, and Avada, the number one best-seller on ThemeForest.

Both of these WordPress themes are fully multipurpose. This means that no matter what type of website you’re building — be it a basic blog, a fully-featured online shop or anything in between — using Avada or Divi will give you heaps of features and options.

However, while these are both excellent WordPress themes, there are some key differences — so, to be sure you’re choosing the right one for your project, read on.

We’ll kick things off with an overview of each theme before moving on to comparing their appearance, key features and overall value for money. Let’s get started…

Divi Overview

Divi is the flagship theme from Elegant Themes — one of the most popular WordPress theme providers in the business.

Released in 2013, Divi has been continuously improved and updated by its creators, and has gone from strength to strength with each new version.


Thanks to a continuously growing feature set, as well as constant improvements, Divi can now be used to create just about any type of website. No matter how big or small your project, using Divi won’t be overkill, nor will it leave you wanting more.


The core feature of this theme is the Divi Builder — a drag-and-drop page builder tool designed to help users to create their own custom page layouts with ease.

Initially, Divi Builder was a back-end page builder tool. However, after a recent update, this page builder now has a front-end WYSIWYG visual editor — meaning you get a live preview of your page as you work on it. You can simply click on an item to start working on it, including editing text in line.

To get the layout of your pages just right, you can drag and drop elements into place, and quickly resize sections using your mouse. Switching to the new wireframe view makes it easy to see exactly which elements are on your page and how the layout has been constructed.

The addition of the unlimited undo and redo history feature, as well as the ability to copy and paste page elements, comes in handy, too. Overall, this upgrade has greatly improved the Divi Builder, delivering an intuitive content editing experience.The Divi Builder lets you create custom layouts for both posts and pages, using either the original back-end interface or the newer front-end visual editor. Your layouts can include multiple rows, and each row can contain multiple columns. These layouts can then be populated with any of the 46 content modules.As well as fairly standard content modules, such as text, images, buttons and galleries, you’ll find a powerful selection of features — ones that would usually require you to install additional plugins to use. Such modules include pricing tables, sliders, testimonials, portfolios and much moreFurthermore, all of the Divi Builder modules can be personalized through the WordPress Customizer interface — so you can ensure each element on your website works with your overall design. You’re also free to add your own custom CSS to personalize your layouts and the elements they contain.

What’s more, thanks to the live preview feature of the Customizer, you can see what effect your changes are having on these modules instantly.

It’s worth noting that the Divi Builder is now also available as a standalone WordPress plugin that can be used alongside any theme. For more information, have a quick read of our Divi Builder plugin review


At the time of writing, the Divi Builder had 373 layouts — including 48 website packs — although new layouts are added on a regular basis. Thanks to this, you can use one of the prebuilt website packs or mix and match the individual page layouts to create your own custom website. Of course, creating your own unique website design from scratch is an option too.Each of these prebuilt layouts can be edited via the aforementioned Divi Builder, giving you plenty of control over how your website looks. Once you’ve done your customizations, you’ll be able to save your own layouts for repeat/future use.As well as homepage layouts, Divi also includes a number of portfolio layouts for publishing your work online.You’ll also find a good selection of internal page layouts that are suitable for creating both corporate and business websites.

New Divi layout packs are regularlyreleased by the Elegant Themes team, and are announced on the Elegant Themes blog. Furthermore, instead of using generic stock photographs and graphics, this expanding library of page layouts and website demos includes original photos and illustrations created by the Elegant Themes designers.

You’re free to use these open source photos, illustrations, and other content on the websites you create using Divi, including commercial projects, without any licensing restrictions.

One valid criticism of Divi in the past was that, unlike Avada and some other popular multipurpose WordPress themes, Divi didn’t include any complete website demos — instead, it just provided individual page templates. The Elegant Themes team have fully rectified this issue, and Divi users now have access to some of the highest quality website demos available today — with more being added all the time.


A new feature that was added in version 2.7 was the Divi Leads split testing tool. This powerful optimization tool makes it very easy to create multiple variations of your page elements — such as buttons, images, or call-to-actions — and then display them to different segments of your audience. The purpose of this is to find out which version produces the best results.

Split testing is vital for any website that’s been built with a specific goal in mind. Thanks to Divi Leads, the whole process of optimizing your website for higher goal conversion rates is now very straightforward.

Clicking on an element in your Divi Builder layout gives you the option to create one or more variations of that element. You can define your goal, then sit back and wait for the results to come in.


Through the Divi theme options panel, you can make a wide range of changes to your website. This covers social media integration, the number of posts to display at a time (and how to present them), navigation and menu settings, and advertisement management.

However, when it comes to really personalizing how your website looks, most of the relevant theme options are found through the intuitive WordPress Customizer tool.

Through this interface, you can customize the layout settings, typography choices, header properties, footer elements, button styles, color schemes, and much more.

Again, as this all takes places through the Customizer, you get a live preview of your changes as you make them.


Another area where Divi shines is its portability — i.e., the ease with which you can move your work, settings, layouts, and other assets between Divi-powered websites.

If you’re a web designer creating sites for clients, or you have multiple WordPress websites of your own, this’ll likely be a huge draw — potentially saving you a fair amount of time and effort by enabling you to quickly import and export content between projects.


To access Divi, you’ll need to join the Elegant Themes club and shell out $89 for one year of access to all of their themes (including the impressive Extra theme, which is well worth checking out if you aren’t already familiar with it) and their plugins.

You also have the option of paying a one-time fee of $249 for lifetime access to all of Elegant Themes’ plugins and themes, including current and future releases, as well as lifetime access to product updates and the support forums.

There’s a 30-day money-back guarantee in place, meaning you can try Divi and the other plugins and themes from Elegant Themes risk-free.


In summary, Divi has a LOT to offer. If you aren’t a coder, but would still like full control over how your website looks and functions, Divi’s an excellent choice of theme.

Avada Overview

Becoming the number one bestselling WordPress theme on the mega-popular ThemeForest marketplace isn’t easy…

…however, currently boasting well over a staggering 400,000 sales — twice that of its nearest competitor — Avada easily takes the top spot!


Like Divi, Avada is a true multipurpose theme that can be used to create just about any type of website. Whether you need an online portfolio, a site for your offline business, or a busy content-rich news site, Avada aims to provide you with everything you could possibly need.


One of the key reasons why Avada is suitable for almost any type of WordPress website is that you get access to a large selection of prebuilt demo websites that can be applied to your WordPress site in just a few clicks.

Like Divi and its library of website layout packs, Avada lets you quickly import an entire demo website, and, after that, all that’s left to do is to add your own content. If one of the demo versions matches up with your project, then the speed with which you can get your website online will likely be very appealing.

With the release of version five of Avada, there are now 41 website demos to choose from. These include agency, photography, gym, café, hotel, architecture, travel, lifestyle, fashion and multiple online shop website demos.

The import process works very well, and you really can get the foundation for your new website up and running in next to no time at all.


To help you to edit any of the included demos and layouts — or create your own from scratch — Avada features the Fusion Builder: A custom drag-and-drop page builder tool for WordPress.

While Divi has been upgraded to include a front-end WYSIWYG visual editor, work done using the Fusion Builder takes place on the back-end of your website, in the WordPress dashboard.

While this approach does work, it’s less intuitive and user-friendly than the new front-end Divi Builder tool. When creating your custom page designs with the Fusion Builder, you can design layouts of rows and columns, and then insert any of the Builder Elements.Avada now has 51 elements, just edging ahead of Divi and its 46 content modules, allowing you to add buttons, pricing tables, sliders, testimonials, and products from your online store to your custom layouts.


The Fusion Builder comes with a good selection of prebuilt templates, and you can either use them as they are or edit them through the drag-and-drop interface. Once you’ve decided which demo you’d like to import a layout from, you can choose a template from the available options. As mentioned, you can also import an entire website demo in one go.

With Fusion Builder, you’re also free to save your own custom layouts to reuse within your website.


Many of the elements that can be inserted into your Fusion Builder layouts are also available when using the standard WordPress post and page editors.

With the Fusion Shortcodes feature of Avada, you can select an element you’d like to add to your content, and then customize how it will look and function. Some of the shortcode options include customizable alerts, buttons, countdown timers, maps, recent post lists, videos and much more.


Through the Avada theme options control panel, you can modify almost every aspect of your website. This includes changing the layout, customizing the menu sizing, choosing a color scheme, selecting a header layout — and a whole lot more.A few of these settings can also be configured through the WordPress Customizer interface, which gives you a helpful live preview of your changes as you make them (as opposed to having to switch windows to see what impact your choices are having).

However, only a small number of site settings can be found in the Customizer, making the back-end theme options panel the place where most of your changes will be made.

Again, as with Divi, the goal is to empower non-coders to be able to build the website they’ve always wanted — all through a series of visual customization tools and settings. However, if your requirements are more exacting, you still have the option of adding your own custom CSS through the theme options panel.


Avada is available from the ThemeForest marketplace for $60 — which includes six months of support from ThemeFusion, the theme developers. This support period can be extended to 12 months by paying an extra $18, and, what’s more, lifetime theme updates are included with every purchase!

Note: For an even more in-depth look at this theme, check out our hands-on Avada WordPress theme review.

Divi vs Avada: Core Features Compared

As you can see, at least on paper, both Divi and Avada share a similar set of features. Both themes offer an impressive number of pre-made page layouts, both are equipped with custom-built drag-and-drop page builders, and both offer plenty of customization options for non-coders.

However, as is usually the case, the devil is in the detail, so, to help you to decide whether Avada or Divi is the best option for your site, let’s look at how their features compare.

Overall Appearance

Both themes look great: Divi’s predefined layouts and website packs are of a very high standard, while Avada’s prebuilt demo websites are also very professional looking.Divi now has more prebuilt content than Avada, including the 48 website layout packs that bring the template count to 373. However, Avada isn’t far behind, with 41 website demos and more than 255 page layouts. Also, with either theme, thanks to the easy-to-use drag-and-drop page builders, you’re not limited to just the prebuilt options.

When it comes to deciding which theme has the best design, it’s really up to you to explore the different layouts and demos to find out which ones are the most appealing and suitable for your project.

Page Builders

Both themes allow you to create custom layouts for your posts and pages through a back-end drag-and-drop interface. By using sections, rows and columns, you can build custom layouts and then insert the available elements.

However, after a recent update, Divi now includes a page builder with a WYSIWYG visual editor alongside the original back-end version. This really elevates the Divi Builder above the Fusion Builder tool found in Avada. Thanks to features such as an in-line text editor, a wireframe mode, and the Divi Leads A/B testing tool — as well as front-end editing that lets you work on a version of your page that looks a lot like what you can expect from the published result — the Divi Builder should speed up your workflow and increase your output.

With Divi, you also have the option of using the selective sync feature to only apply certain changes to all instances of a module. This could mean only applying the custom CSS and advanced design setting changes, leaving the other properties of the module intact. Thanks to this, you have a lot of control over how your library of custom modules is used throughout your site.

The Fusion Builder is fine for creating custom page layouts in WordPress — however, the new-and-improved Divi Builder includes many more advanced tools and features that’ll appeal to those who really want to build custom layouts for their website, as well as speed up their workflow and become more efficient.

Prebuilt Layouts and Demos

Both themes give you access to a large amount of prebuilt content, including full website demos and individual page templates. The newer Divi website packs, which are now being regularly released by the Elegant Themes team, have been designed to an especially high standard. However, that’s not to say the Avada website demos are lacking in design appeal.

The fact that both themes include drag-and-drop editors for customizing the prebuilt content means that, whatever type of website you want to create, you should be able to get the job done with Divi or Avada.

When it comes to deciding whether Avada or Divi has the best prebuilt content, it really depends on your personal tastes and the requirements of your website.

Customization Options

With the ability to modify the library of page elements through the intuitive WordPress Customizer tool (as well as many other aspects of your website), Divi offers unrivaled personalization options.

That doesn’t mean Avada is lacking, but, as the Avada theme options are slightly more limited, Divi does give you more control over the appearance of your site — while also giving you a live preview of your changes as you make them.

Other Notable Differences

Another main difference between Divi and Avada is the Divi Leads split testing tool. If you want to optimize your website for better results, whether that’s more sales, higher page views, or some other goal, the Divi Leads tool gives you a quick and easy way to run A/B tests on your design and content choices.

Avada includes two premium WordPress plugins: Slider Revolution and LayerSlider. Divi does include a few different slider modules, but they can’t compete with the power of these two slideshow plugins. So, if the idea of publishing advanced animated slideshows on your website appeals to you, Avada has everything you’ll need.

Best Value

With Divi available for $89 and Avada for $60, both options represent great value for money. However, for $89 you not only get access to Divi, but also to the other 86 WordPress templates from Elegant Themes, as well as their six plugins.

Final Thoughts

Unfortunately, it’s impossible to say which of these two themes is actually the best — Sorry! Both are high-quality products that’ll appeal to those who want the freedom to create any kind of website they like while enjoying a vast selection of professional prebuilt demos and layouts.

The Divi Leads split testing tool is an appealing feature, of course, as nearly all websites have been built with some sort of goal in mind — whether that’s more sales or simply more page views. That said, it’s also worth remembering there are plenty of great split testing WordPress plugins available, so choosing Avada needn’t mean saying no to conversion rate optimization.

Both Divi and Avada are solid themes, and deciding which is the best for your project will likely come down to which of these two incredible themes offers the features and prebuilt content you require


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